Rejuvenating the Snowboarding Culture at Stratton Mt.
By Ted Rung
The 2013/14 season is shaping up to be a fun and exciting time in the snowboard world at Stratton. A large part of our focus in preparing for this season has been on our two full service snowboard shops. Not one, but both snowboard shops have been completely remodeled to provide a better shopping experience for all of our customers. We feel that instead of having the two snowboard shop compete with each other, it would be better to have them work side by side to help rejuvenate the snowboarding culture that once thrived at Stratton.
The biggest change that visitors will notice is that Syd & Dusty’s has moved back to its previous location and has been connected to the Burton Store at Stratton. Combining the two stores into one open space will make picking out all the equipment that you can dream of even easier. All the brands will be in one spot so that you can mix and match as much as you want without having to go outside to another store.
Next you will notice that everything in the two spaces is new and fresh. Syd’s has a new space and look to make it more inviting and visible to the customer. To add to this the Burton store has been updated to the current Burton Snowboards look and feel. New displays, counters, hardwood floor and a better lay out have been brought in or designed and built to make the space more tailored to the snowboard life style.
To go along with the new stores that we are excited to be in, we have to give you something exciting to buy while you are visiting Stratton. New brands have been brought into Syd & Dusty’s including Coal, Candy Grind, Celtek Gloves, Spy Goggles, and Switchback Bindings to name a few. Burton will carry a full line of their own products that you may have seen before. Something you may not have seen are 4 new board models, Burton/Stanley mugs and flasks as well as other collaborative items and a new line of women’s clothing designed in conjunction with Gwen Stafani’s L.A.M.B clothing line.
Come in and see it all for yourself. Saturday October 12th we will be having a reopening party. The day will include exclusive one day sales, raffles, and a silent auction that will benefit Boarding for Breast Cancer. Winter is coming, see you soon!